Potential talent

Telling the truth, design is not a simple job, it asks for diligent learning and exploring, and a small but important, talent. No matter how diligent you are, you work can only be considered as excellent, or outstanding, but never can be treated as masterpiece. Include interview with legendary designer Dieter Rams and J Mays, Ford Motors' global head of design. In the crisis-stricken decades of the 1920s and 1930s in The Genius of Design on dvd, with the world at the tipping point between two global wars, design suggested dramatically different ideas about the shape of things to come, from the radical futurism of the Bauhaus to the British love affair with mock-Tudor architecture and the three-piece suite. The story of design enters the 50s and 60s, when a revolutionary new material called plastic combined with the miracles of electronic miniaturisation to allow designers to offer post-war consumers something new: liberation. Designer Verner Panton pursued the dream of a chair made from a seamless piece of plastic while Joe Colombo proposed the Austin Powers-style 'cabriolet bed'. The optimism of the era in The Genius of Design dvd set came to an end when concerns about the environmental impact of plastic came to the fore. Just bask those masterpieces designed by those geniuses, and then, your potential talent might be excavated.


The Genius of Design on dvd, The Genius of Design on dvd